The original South Molton Street boutique helped launch John Galliano and Alexander McQueen. Now, despite its stately location in a Grade-II listed townhouse, the Browns flagship is a four-floored shopping experience that verges on futuristic. Visitors can virtually step through the doors with the Browns app to see which of their wishlist items are on the rails and the upstairs dressing rooms have interactive mirrors that make styling suggestions. A chic, experiential edit.

With design inspiration borrowed from the classical, ever-so luxurious Parisian apartments, Victoria Vogel and Harif Guzman have kitted this exclusive club in velvet upholstered booths of a rich burgundy, and frescoed ceilings. Drink the night away, nibble on caviar, and dance in one of the most luxurious spots Mayfair can offer. 

This intimate old-school Japanese spot (a 15-minute stroll from the Japanese embassy) has been serving sparkling sushi on traditional wooden blocks alongside crisp tempura and filling soba noodles since the 1970s. Consistently good in a neighbourhood where the food scene is hit and miss.

Just off the Oxford Street crowds, this Japanese-style spot sits quietly on a pedestrianised side street. Once the unofficial canteen of the magazine crowd (its original spot was across from Vogue House), this outpost still draws editors and stylists to its pale-wood sushi counter and open kitchen. Sit close to the action or pile around an oak table and dig into the cult horenso salad – spinach, crispy shrimp, and a bright yuzu dressing – followed by pretty perfect sashimi and nigiri, and a cold glass of sake. Kampai.