The original South Molton Street boutique helped launch John Galliano and Alexander McQueen. Now, despite its stately location in a Grade-II listed townhouse, the Browns flagship is a four-floored shopping experience that verges on futuristic. Visitors can virtually step through the doors with the Browns app to see which of their wishlist items are on the rails and the upstairs dressing rooms have interactive mirrors that make styling suggestions. A chic, experiential edit.


