Siddi Jebsen

live like a local in
London Hong Kong

It’s nice to feel at home wherever you go, and that’s certainly the case for this supremely chic world traveller. Raised in Hong Kong with stints in Denmark and the UK for school, Siddi now rules the roost from her home in London where she hammers out the designs for her Tangzhuang and cheongsam-inspired collection. As a true maximalist with an eye for the aesthetic, Siddi knows how to find treasures – whether great hotels, hand-embroidered caftans or sweet little cocktail bars – wherever she goes. While she certainly loves a good beach holiday (hello, chic swimsuits and sunny tans), she can’t resist exploring a new place from top to bottom to get a feel for the culture. And to discover local craftsmen, of course. Come to Siddi for cool culture, dreamy hotels and, duh, fab shopping tips.

Siddi's tips

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