The first property in this little hotel group was opened in Brighton in 2008 by a 20-year-old who reinvented his parents' B&B by inviting local artists for sleepovers (provided they painted on the walls). It now has outposts in Oxfordshire, Bristol and Cornwall, as well as this one, on a quiet Pimlico street – one of London’s best affordable hotels. It may feel laid- back but the team has a marvellous eye for design (cast-iron four-posters, pop art and vintage Anglepoise lamps), plus there’s a full English for breakfast.



