Alex Eagle is the creative director behind stores for Soho House in Berlin, Soho Farmhouse and creative hub 180 The Strand. Her own boutique on Lexington Street stocks everything from hand-painted watering cans to green onyx side tables as well as her cult Alex Eagle Sporting Club stash – the cap of which went viral after Paul Mescal donned one. Artistically curated finds from a London tastemaker.



