Seoul
in South Korea

This Italy-based concept store has made its way to Seoul and we are so happy about it. 10 Corso Como is a place for creative minds to meet; enjoy some coffee, shopping,  and a bite to eat all under one roof. 

Seoul excels at quite a few things – all-night barbecue joints, skincare galore and boozy bars. It also excels at putting on a good time. For Bar Crybaby, a late-night bar in Gangnam, it's all about good people and good vibes. Rotating DJs spin decks all weekend to a fashion and art crowd who might have stocked up on cool tees at the Noah New York shop down the road or just come in for a strong, fruity drink, post Frieze. 

Having a Korean BBQ in Seoul is the equivalent of having a bagel in NYC or a slice of margarita in Milan. Visiting a Korean BBQ restaurant is necessary to fulfil your experience in the city and to please your taste buds. 853 is a classic, laidback spot that serves exquisite meats and veggies for an authentic barbecue. You will probably never recover after trying their pork belly. 

Sleep in a beautiful hanok designed to make you feel at peace. This private stay has a garden with an open-air bath available for use all year around. We want to live here!

Anju Maeul is a perfect late night dining spot with good service and good vibes. Try the fresh sashimi and grilled fish - you'll thank us later. 

Visit Apgujeong Rodeo Street in Gangnam on the weekends to take in Korean street style culture and the latest trends. It's a bustling area with fashion stores, cafés, and salons - all under the glow of neon lights. 

This intimate cocktail bar serves Korean spirits, blending local flavours with modern methods. We recommend starting with their version of a Negroni - it's delicious. Bar Cham is guaranteed to give you a night to remember and will leave you wanting more. 

Home to hundreds of restored traditional Korean houses, called hanok, the Bukchon Hanok Village is the ideal place for a stroll after visiting the nearby palaces. 

Take a hike on the oh-so beautiful Bukhansan mountain and be prepared for some beautiful views. This national park right outside of the city is perfect for a day trip filled with hiking, mountain climbing, and some fresh air. 

Get your steps in on the Cheonggyesan Mountain! With many well-maintained trails this is a perfect hike to see dense forests, valleys, and temples. If you are visiting in April or May you are in luck - the pink and yellow spring flowers bloom along the paths so enjoy while you walk. 

This historic palace and cultural landmark is conveniently located in the heart of Seoul, so you have no excuse to miss it. Perfect for a brief history lesson on South Korea and worth the stay to see the change of guard ceremony. A peaceful activity to appreciate the local architecture and costumes, colours and patterns. 

An eclectic market that sells everything from second hand clothes, books, furniture, decor and miscellaneous items. Well-suited for curious souls who like to dig and explore stalls for rare finds. 

Seoul’s Four Seasons is nothing but a luxurious five-star experience. With its excellent service, fine dining options, bars, and prime amenities like the Korean spa, gym, kids' club, and 3D golf simulator, you will surely be pleased. If we haven’t convinced you yet, have you seen the room views or the roof top and considered its ideal location?

Founded in 1970, Gallery Hyundai is Seoul’s longest-running contemporary art gallery. It has played a key role in the representation of Korean art. Keep up to date with the exhibition calendar, as the artists themselves are often present.

The Gangnam district thrives during nighttime. Neon signs, skyscrapers and stylish brands light up the district's never-ending nightlife and vibrant energy. Stroll around this modern and hip area to shop and have lunch and later at night, dance around the neighbourhood, from one soju bar to the other. 

With its headquarters in New York and an outpost in Brussels, Gladstone Gallery’s latest expansion into Seoul’s cultural hub of Hannam-dong marks an exciting new chapter for the gallery. Visit the newly opened space, thoughtfully designed by Seoul-based Mass Studies, and explore an exhibition programme that champions multi-media contemporary art practices. 

Looking for the best street food in Seoul? Gwangjang Market is where you need to be - a must visit for beef and octopus tartare, soy marinated crab, Korean doughnuts, and many more delicious bites. While you'll probably have to queue (worth the wait) get a feel for the country's culture and traditions.

A teeeeeny tiny place serving delicious rotisserie chicken. Only locals come here so there is an amazing vibe that you cannot find at many other places in Seoul. 

Helicon Bar is a must go for karaoke after some delicious Korean BBQ in Hongdae. What’s your go to karaoke song? ;) 

Michelin-star chefs Min Goo Kang and Chang Ho Shin have together created the perfect fried chicken at Hyodo. Their incredible ingredients and careful preparation make for a formidable flavour explosion - a must try! 

This stunning department store has everything you could ever wish for - a sky garden, delicious restaurants and cafés, luxury boutiques, and more. Enjoy your shopping! 

Amazing local steak house, famous for their galbi. Be prepared for a truly unique, local experience here. 

In the back alleys of the Jogno neighborhood you can find rows of outdoor food stalls, which are called "Pojangmacha”. A must visit for cheap and high quality street food - best enjoyed with a cold beer in hand. 

For delicious dim sum, head to Jué. The elegant setting and great service make this a 5 star experience.