get the city

24 hours in Seoul for Frieze

24 hours in Seoul for Frieze
September 2024
WORDS Hayley Daen

No matter the time of year, Seoul is a city driven by art. Impressive museums abound, and there's a cool gallery with innovating programming on nearly every corner.

But the city really comes alive during Frieze Seoul. If you're here for a good time not a long time, we've got 24 hours of inspiration for you. Let's get Seoul!

get sleepy

AnGilSaGa

AnGilSaGa
AnGilSaGa

Sleep in a beautiful hanok designed to inspire peace. This private stay is the ideal oasis when you need to get away from the chaos of the fair.

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get breakfast

10 Corso Como Café

10 Corso Como Seoul
10 Corso Como Seoul

This Italian concept store has made its way to Seoul. 10 Corso Como is a place for creative minds to meet; grab coffee and a pastry with fellow gallerinas. If you stop to shop before you leave, we wouldn't blame you.

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get lunch

Woo Lae Oak

Woo Lae Oak
@jypark0248

This fuss-free restaurant serves the best cold noodle soup in Seoul. The lines tend to swell around midday, so come on the early side for a quick in-and-out.

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get drinks

Bar Cham

Bar Cham
@min.is.here

This intimate cocktail bar blends local flavours with modern methods. Don't miss their version of a Negroni. Swing by early, put your name down and stroll through the neighbourhood. It's well worth the wait.

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get dinner

Onjium

Onjium
Onjium

Onjium is dedicated to preserving Korean food traditions in the modern world. We can't imagine a better place to celebrate a big sale!

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get groovy

Helicon

Helicon
Solgil Oh

Looking to celebrate? Or drown your sorrows after missing out on that Ha Chong-Hyun? Head to Helicon for some karaoke.

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get shopping

Jaiso

Jaiso
Hayley Daen of gloobles

Namdaemun is the largest traditional market in Seoul. There's a lot to sift through here, but apply that collector's eye to the market, and you'll certainly come out with treasures. A few stalls peddle hard-to-get yet well-priced designer vintage.

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get beautiful

Sulwhasoo

Sulwahsoo
@pegenaute

Koreans are good at many things, but if there's something they excel at it is flawless skin. Pop in for a futuristic facial or the ultimate skincare routine to take home. Your skin will be the real work of art once you leave!

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get cultured

Leeum Museum of Art

Leeum Museum of Art
Hayley Daen of gloobles

Last but very much not least, if you're aching for more culture (though we can hardly imagine you've got the time), swing by the Leeum Museum of Art. They have a fabulous collection of traditional Korean art.

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Hayley Daen

Hayley Daen

South Carolina bred, UK educated and Netherlands enthused, Hayley has an insatiable hunger for travel and, of course, all things delicious. A traveller as seasoned as her cast iron skillet, Hayley always knows the best spots for a tasty bite or a cheeky glass. When she's not digging up killer hole-in-the-wall falafel spots in Beirut or trying (sometimes vainly!) to find inspiring exhibitions across the globe, she's busy writing & reading.

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