Operating for over 100 years, Early Beck remains a cornerstone of village life. Counters brim with pastries, cakes, biscuits, and chocolate. It’s also the place to pick up a takeaway coffee or hot chocolate before hitting the slopes or catching a train. Regulars return for favourites, while newcomers quickly understand the efficiency and consistency that make this working café and pâtisserie an institution.

New in 2023, the Paris‐born gallery’s Swiss outpost brings in a tightly edited international programme that rotates seasonally. Exhibitions lean large with artists such as Picasso, James Turrell and Chloe Wise, shown in a restrained, light‐filled space. It has quickly become a discreet draw for collectors, curators and art‐minded visitors passing through the village.

With shops in both Saanen and Gstaad, Zwahlen‐Hüni has been supplying high‐quality clothing and accessories for decades. The store’s edit spans traditional German and Austrian wear alongside labels such as Longchamp, Barbour and Gran Sasso, drawing visitors who seek statement pieces. Whether it’s a well‐cut jacket or wardrobe staples with heritage roots, the curation reflects an understated style loved by locals.

On the promenade by the ice rink, Charly’s is a village favourite. Locals drop in for strong espresso, flaky croissants and lunchtime soups, while those with kids in tow gravitate toward thick hot chocolate topped with cream. The raspberry tart is a house signature, displayed proudly at the counter, and tables spill outdoors on sunny days. Simple, warm and full of charm, it’s ideal for sitting with a hot drink and beautiful cakes while watching skaters twirl past.