In Sidi Ghanem’s creative quarter, Jajjah is a riot of colour and energy from Moroccan artist and acclaimed photographer Hassan Hajjaj. Part gallery, part café, it draws the district’s cool crowd – many with studios nearby – for Friday couscous and conversation. The tienda-style shop, fully branded in Hajjaj’s pop-art aesthetic, sells everything from bold sweatshirts to tins of his cult teas – vibrant souvenirs of Marrakesh with a Warhol-meets-Maghreb twist.

Part showroom, part weaving studio, the atelier of Beni Rugs is one of Marrakesh’s most stylish boutiques. Sunlight floods the space, where visitors can settle in and design bespoke rugs while master weavers bring them to life next door. The craftsmanship ranks among the best in Morocco, yet the designs have a contemporary edge – reflected in collabs with design-world heavyweights from Flamingo Estate to Athena Calderone. 

Belgian-born designer Laurence Leenaert moved to Morocco in 2015 with only a sewing machine and a few hundred euros. Today, her brand LRNCE is one of the country’s most celebrated, blending Moroccan craft with modernist influences from Picasso to Miró. The boutique spotlights her handcrafted ceramics, textiles and one-of-a-kind artworks, some exhibited as far afield as London and Milan.