Part showroom, part weaving studio, the atelier of Beni Rugs is one of Marrakesh’s most stylish boutiques. Sunlight floods the space, where visitors can settle in and design bespoke rugs while master weavers bring them to life next door. The craftsmanship ranks among the best in Morocco, yet the designs have a contemporary edge – reflected in collabs with design-world heavyweights from Flamingo Estate to Athena Calderone. 

Belgian-born designer Laurence Leenaert moved to Morocco in 2015 with only a sewing machine and a few hundred euros. Today, her brand LRNCE is one of the country’s most celebrated, blending Moroccan craft with modernist influences from Picasso to Miró. The boutique spotlights her handcrafted ceramics, textiles and one-of-a-kind artworks, some exhibited as far afield as London and Milan.