Byoungsung Son

In a country known far & wide for its blooms, it can start to feel like floral overload. But just because wonderful florists are nearly a dime a dozen here doesn’t mean that there aren’t a few truly unique places to pick up a bouquet or a few plants for the house. With its distinctive style & its diminutive space, Flower Loves Me is a standout. 

Truly unpretentious, Apollonia is one of the dreamiest spots for a late spring or summer lunch in the city. We adore settling in on their sun-drenched terrace perched on Marineterrein for creative sandwiches, natural wines and delicious small bites. While we like it best at lunchtime, it’s also great for breakfast (from 10:00 AM), aperitivi or dinner.

Sleep in a beautiful hanok designed to make you feel at peace. This private stay has a garden with an open-air bath available for use all year around. We want to live here!

Helicon Bar is a must go for karaoke after some delicious Korean BBQ in Hongdae. What’s your go to karaoke song? ;) 

For delicious dim sum, head to Jué. The elegant setting and great service make this a 5 star experience. 

One of Seoul’s cultural highlights, the Leeum museum consists of two parts, one of which houses traditional Korean art, the other contemporary art fusing together Korean antiquities  with important modern and contemporary art. The architecture by Mario Botta, Jean Nouvel and Rem Koolhaas makes it even more worthwhile. 

Amazing local steak house, famous for their galbi. Be prepared for a truly unique, local experience here. 

A teeeeeny tiny place serving delicious rotisserie chicken. Only locals come here so there is an amazing vibe that you cannot find at many other places in Seoul.