Tulum's best stretch of beach is where Papaya Playa Project runs its jungle-meets-sea playground for the creative and party-loving. Simple, soulful casitas and cabanas between palm trees and sand. Days revolve around the beach club; full moon parties are legendary. Yoga, meditation, and sound healing provide the other side of the balance.

Is this Tulum’s best new soulful retreat? Fresh on the scene from the much-loved Mexican hotspot Papaya Playa Group, this beachfront boutique hotel blends the best of art, nature and community. You’re steps from the beach, between jungle and the Caribbean Sea, plus because the property is next to the Tulum reserve, the beaches are pretty pristine. Creatives already flock to the cabanas, knowing very well that a stay here satisfies the culture itch: regular exhibitions rotate, as do live performances and ritual-music sessions. Kick off with sunrise yoga then head over to big sister PPP for a full moon party. 

Originally the private home of an Italian Duchess, this bolthole feels a world away from nearby Tulum. From sunrise yoga to Mayan healing rituals in the spa, it's an exclusive escape for those looking to keep a low profile with a starry crowd.