Every piece at La Mercanteria has a story, and owner Luigi Caiazza will happily tell you all of them. Each of all the stone rooms have been meticulously filled with restored farmhouse furniture, painted Puglian jugs, shelf upon shelf of old apothecary jars and the turquoise-green glazed jugs. We just hope you left room in your suitcase!

If the crowds in Ostuni’s main square are getting between you and your coffee, fear not: your saving grace is a few streets back. Sponda serves its coffee with a side of calm, a dash of retro chic and staff who actually want to chat with you. The bright room spills out onto the street, and on a sunny morning that’s where you’ll want to be (little ones welcome). Come for a flat white or for a bistro-inspired lunch, and pop up to the tiny concept store “just to have a look".

This Ostuni bread-oven-turned-osteria is one of the best-loved tables in town. Dining in the 16th-century cave, among white tablecloths, hand-painted plates and wine bottles wedged into the rock, feels like being let in on a very old secret. You can’t go wrong with the courgette flowers, the orecchiette, the tiramisù – anything, really. Just book ahead.

Long before it went designer, Malibu was a windsurf and streetwear shop. That was 1985. Founder Giuseppe “Peppino” Suma has since swapped wetsuits for a sharp edit of men’s and women’s fashion, from big Italian names to smaller labels you won’t spot back home. You’ll find it a short wander from the old town’s lanes.