This tiny atelier in the heart of the souk has gained a cult-like following all thanks to proprietor and tailor Mohammed's way with a needle and thread. Kaftans, shirts and jackets line the store, blending Moroccan tradition with Western flair that would turn heads at the chicest of London soirées. Celebrities, well-dressed locals and even Spanish royalty (rumor has it) have passed through his door. Standout favourites include Moroccan cashmere jackets with embroiled trim or the suede babouche slippers. It is pure 1960s Moroccan glamour for the modern sartorial gentleman.