Celebrating the country’s exceptional natural bounty, The Moroccan Botanist houses an extensive range of organic teas and herbal blends from the country’s finest botanicals. In its apothecary-style store at the Jardins Majorelle – and select locations across the city – each carefully curated infusion, from invigorating to soothing, invites you to savour the scents and flavours of Morocco.

One of the trendier shops in the Souk, L'atelier Michi wouldn't feel out of place in New York's NoLita or the streets of Le Marais in Paris. The owners, a Japanese-Moroccan duo, have spliced Tokyo minimalism with traditional Moroccan artisanry. So babouche slippers are crafted from grain sacks, raffia baskets are trimmed with recycled leather handles, and hand-carved bowls are given a sleek, modern finish. The shop is a masterclass in taste, and each item from the salad spoons to the fired-clay ornaments would be as at home in a riad courtyard or a Parisian apartment. 

Jean Noel's soulful riad was one of the first guest houses to open in the Medina, and remains first and foremost a home. Every corner of the house tells a different story, the fruit of thirty years of carefully selected finds that create a sense of both luxury and tranquillity. The interior is beautifully refined, and Jean Noël's eye for design can be seen in everything, from the choice of materials to the wood finishes; the chamber colonial is worth a trip to Marrakech alone. Indulge in a carefully prepared breakfast on the remarkable terraced roof, adorned with climbing plants and lush bougainvillaea, to the sound of the muezzin's call to prayer, then venture out to the surrounding shops, stalls and dining options in the most coveted area of the Medina.